New terms & conditions made by Google a couple of days ago have stated that all the publishers have to post a Privacy Policy in their sites advising the visitors specifically about cookies and web beacons.
The new policy states:
"You must have and abide by an appropriate privacy policy that complies with applicable privacy and data protection laws and that clearly discloses that third parties may be placing and reading cookies on your users’ browser, or using web beacons to collect information, in the course of ads being served on your website. Your privacy policy should also include information about user options for cookie management."
Web Cookies, DoubleClick DART Cookie & Web beacons:
Most adsense publishers are familiar with http cookies (or web cookies). They are a small parcels of text sent by a server to a web client(browser) and then sent back unchanged by the client each time he/she accesses that server. But the term Web beacon may be new to you. TheDoubleClick DART cookie is used by Google in the ads served on publisher websites displaying AdSense for content ads. When users visit an AdSense publisher's website and either view or click an ad, a cookie may be dropped on that end user's browser. The data gathered from these cookies will be used to help AdSense publishers serve and manage the ads on their site(s) and across the web more effectively.A web beacon (also known as tracking pixel or pixel tag or clear GIF) is a small transparent graphic image (usually 1 pixel height and 1 pixel width) that is placed on a website or even in an email that is used to monitor the behavior of the client/user visiting the webpage, to find out some user information like IP address,etc.
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